A bit of
At GMC ACTIVE, we offer five core solutions: AdTech for data-driven campaigns, Digital Ads & Media Inventory for multi-platform coverage, Creative Development & Management.
Deliver compelling storytelling, Sports Events & Brand Activation for audience engagement, and Hyperlocal KOL & Community Outreach to build authentic connections.
Our Identity
Bringing brands to life through immersive events and creative campaigns
Our DNA
We create culture-led experiences that bring brands into real life — spanning wellness, art, lifestyle, and community movements — transforming audiences into active participants.
Vision
To become Southeast Asia’s leading culture-driven marketing company, connecting brands and communities through impactful experiences and meaningful engagement.
Mission
We design and deliver end-to-end creative and experiential solutions that help brands grow through authentic community connection, cultural relevance, and measurable impact.
Our Values
Creativity, culture, and collaboration are at the heart of what we do
G
GROWTH
R
RELEVANT
E
EXCELENCE
A
AGILITY
T
TOUGH
Our Profesional Team
The People Who Turn Ideas Into Impactful Experiences
NATASHA PARDEDE
Chief Executive Officer
IQBAL TAHER
Chief Operating Officer
ALI SYANDI AKBAR
Chief People Officer
ARDEN VICTOR
Creative Director
OLIVIA ALEXANDER
Associate Business Director
ALBERT TAMPEMAWA
Vice Precident of Operations
STIVANDER LUMBANTORUAN
Business Director
GRACE SITEPU
Associate Product and Marketing Manager
ARYA ADI SETO
General Admin
GILANG GIDEON
Creative Strategic
AUDREY AZZAHRA
Social Media Executive
ASHRI MAULIDIA
Jr. Art Director
HESTY FITRIAH
Account
KEIRA SIREGAL
Account
DIMAS WIDJAYA
Product Executive
I didn’t set out to build GMC Active as just another agency or business — it started with something much more personal.
I’ve always been drawn to three things: marketing, community, and wellness.
Marketing gave me a way to tell stories and connect ideas with people.
The community showed me the power of bringing the right people together. And wellness grounded everything — because without it, nothing else really works.
GMC Active was born at the intersection of those passions.
I saw a gap where brands were either too transactional, too disconnected, or missing the human element altogether. I wanted to create something that didn’t just sell, but actually resonated — something that builds real connections, supports healthier lifestyles, and grows alongside the people it serves.
So I built GMC Active as a space where strategy meets purpose. Where marketing isn’t just about visibility, but about impact. And where community and wellness aren’t afterthoughts — they’re the foundation.
This isn’t just a business for me. It’s a reflection of what I believe matters.
I don’t follow trends. I will build what’s next !
